What is website analytics and how do I install Google Analytics 4?

Website analytics tracks visitor behavior: how many visitors, which pages they view, where they came from, how long they stay, and which actions they complete (purchases, signups, calls). Google Analytics 4 (GA4) is the current standard — free, powerful, and required for understanding your audience. Install GA4 on WordPress: 1) Create Google Analytics 4 property at analytics.google.com — click Create Property, choose Web, get your Measurement ID (G-XXXXXXXXXX). 2) Install Site Kit by Google WordPress plugin > Connect to Google Analytics. OR install Google Tag Manager (GTM) for more flexibility — one GTM container manages GA4, Facebook Pixel, Razorpay tracking, and any other tag without code changes. Key metrics to monitor weekly: Users (unique visitors), Sessions, Bounce Rate, Average Engagement Time, Top Landing Pages, Traffic Sources (Organic Search, Direct, Social, Referral). Connect Google Analytics to Google Search Console for complete SEO visibility. Analytics works on all Connect Quest hosting at connectquest.co.in.