What is email deliverability and how do I ensure my emails reach the inbox?
Email deliverability is the ability of your emails to land in recipients' inboxes rather than spam folders. Key factors: 1) Authentication: SPF (authorize sending servers), DKIM (cryptographic signature), DMARC (policy for failures) — all configured in DNS Zone Editor in Connect Quest cPanel. 2) Sender reputation: IP and domain reputation built over time by consistent, legitimate sending. 3) Content quality: avoid spam trigger words ("free money," "click here"), maintain good HTML:text ratio, include plain text version. 4) Engagement: high open rates and click rates signal legitimate email. 5) List hygiene: remove bounced and unsubscribed addresses immediately. Test deliverability with mail-tester.com before campaigns. For transactional email (OTPs, invoices), use dedicated service like AWS SES connected to Connect Quest hosting via SMTP settings. Monitor Google Postmaster Tools for domain reputation. Set up SPF/DKIM in Connect Quest cPanel at connectquest.co.in.